If you're after higher page rankings on search engine results or if you want to achieve high numbers of hits to your site, then you should seriously consider keyword optimization. To accomplish a higher position of your website, you need to use search engine optimization strategies which involves including keywords and keyword phrases in the content of your articles. I wouldn't say that it is impossible for you to succeed without keyword optimization, but you will find that it's a lot easier if you employed this strategy. Having said that, you don't need to go mad, as in the process of drafting your articles, provided your articles are closely tied in with your niche, you will automatically be including keywords and keyword phrases in your articles anyway. There are marketers who insist that you make your articles keyword dense. They suggest that a percentage of between 3-10% keyword density is a must, but I don't think you need to concern yourself with keyword density. What you should focus on is that your draft articles are being read by humans and not by a computer system. Therefore, it is important that the articles read logically. It is also important that articles divulge valuable information and is enticing to the reader. If you focus too much on keyword density, you may find that your article does not make sense to the reader, and if this is the case, they will not continue to read the whole of your article. Also, your articles need to be approved by article directories, and if your article proves difficult to read, then the article directories will not accept your copy. It will be rejected until it is corrected and resubmitted. So provided your articles are written around a tight niche, using keyword optimization techniques will be easy. Here is what you need to do. 1 - When you're writing your articles, ensure that you do not use your keywords too frequently. For instance, never use the same keyword twice in the same sentence. 2 It is important that your chosen keyword or keyword phrase is relevant to your website and to the content of your article. There is no point in having a title for your article that states you are going to talk about clocks when the main subject of your content is about alarms. 3 When you're writing your article, it is a good idea to include in the top half of your article the keywords that you wish to use so that the search engine spiders will find them. Search engine spiders do not usually search past the top half of an article. 4 Another point to remember is that you can use variations in the spelling of your keyword as well as using the plural version too. There you have it. When writing your articles, it is important that you keep the theme of keyword optimization in the back of your mind, but there is no reason for you to go overboard. It will probably occur naturally. To download my new free ebook click here: Up & Running In 14 Days
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